Uttar Pradesh tourism department to showcase Mahakumbh 2025 at FITUR and ITB Berlin

06 Jan 2025 By travelandtourworld

The Uttar Pradesh Tourism Department is set to elevate the stateâ€™s global presence by showcasing Mahakumbh 2025 at two prominent international tourism fairs: FITUR in Madrid, Spain, and ITB Berlin in Germany.

This initiative aims to position Uttar Pradesh as a premier tourist destination, highlighting its rich cultural heritage and the significance of the Mahakumbh festival.

Mahakumbh 2025: A Cultural Extravaganza

Scheduled to commence on January 13, 2025, and conclude on February 26, 2025, coinciding with Mahashivratri, Mahakumbh is renowned as one of the worldâ€™s largest religious congregations.

Held at the Triveni Sangam in PrayagrajÃ¢Â€Â”the confluence of the Ganga, Yamuna, and Saraswati riversÃ¢Â€Â”the festival embodies Indiaâ€™s profound spiritual and historical legacy.

Global Showcasing at FITUR and ITB Berlin

To captivate international audiences, the Uttar Pradesh Tourism Department will establish thematic grand pavilions at both fairs:

FITUR (Feria Internacional de Turismo): Taking place from January 22 to 26, 2025, in Madrid, Spain, FITUR is a leading global meeting point for tourism professionals.

A 40-square-meter pavilion will be dedicated to Mahakumbh 2025, offering visitors an immersive experience into the festivalâ€™s spiritual and cultural essence.

ITB Berlin: Scheduled from March 4 to 6, 2025, in Berlin, Germany, ITB Berlin stands as one of the worldâ€™s foremost travel trade shows.

A similarly sized pavilion will showcase Uttar Pradeshâ€™s diverse tourism offerings, with a special focus on Mahakumbh 2025.

Strategic Engagement and Outreach

To maximize global engagement, the following strategies wil

Promoting â€˜Brand UPâ€™ and Cultural Heritage

Beyond Mahakumbh, the pavilions will highlight Uttar Pradeshâ€™s rich spiritual and cultural heritage, including:

Anticipated Outcomes

By participating in these prestigious international fairs, the Uttar Pradesh Tourism Department aspires to:

This strategic initiative underscores the Yogi Adityanath governmentâ€™s commitment to promoting Uttar Pradeshâ€™s cultural heritage and positioning the state as a leading destination for international tourists.